Who We Help

Now more than ever there is a need to rethink traditional approaches to consumer credit. Decades–long macroeconomic trends and the recent financial crisis have resulted in a growing “New Middle Class” with little to no savings, urgent credit needs and limited options. Banks haven’t stepped up to serve this market and legacy non-prime lenders haven’t innovated. We believe Elevate’s solutions provide the answer and are transforming the non-prime lending industry in the US by providing responsible and transparent options.

Economic Realities
of the New Middle Class


of American adults say they could not cover an emergency expense costing $400, or would cover it by selling something or borrowing money1

Income volatility


Americans experience month-to-month income swings of more than 30%2


2014-2015 was the
first annual increase
in income since 20073

US market size larger than prime




Credit invisibles5

Unmet need


Total reduction in non-prime credit from banks since 20086

1Board of Governors of the Federal Reserve System, Report on the Economic Well-Being of U.S. Households in 2015, 2016

2J.P. Morgan Chase & Co., Paychecks, Paydays and the Online Platform Economy, 2016

3U.S. Census Bureau, Income and Poverty in the
United States: 2015
, 2016

4According to an analysis of TransUnion data through the third quarter of 2014 by the Corporation for Enterprise Development

5FICO, Expanding Credit Opportunities, July 2015

6Elevate analysis, 2015

Our Consumer Commitments

Whether it’s through corporate social responsibility initiatives, or our efforts to find common ground with regulators and consumer groups, we are focused on developing solutions that can help customers end the cycle of debt and build a brighter tomorrow.

Clinton Global Initiative Commitment to Action

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Finding Common Ground

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